Entrepreneurship Everywhere Classroom Materials (Continued) Kidpreneurs Black Enterprise Magazine Kidpreneurs is Black Enterprise magazine's entree into creating products for the African-American children's market. The Kidpreneurs Konference is committed to developing the entrepreneurial potential of children. The Kidpreneurs Club is for 8-to-12-year-olds and teaches children the fundamentals of entrepreneurship and financial management. Membership includes a subscription to the KidpreneursNews newsletter, a club card, a birthday card, access to special pages on the Kidpreneurs Web site, and free gifts and premiums. Also, members will receive discounts on future Kidpreneurs products. The Teenpreneurs Club is for 13-to-18-year-olds and teaches teens the fundamentals of entrepreneurship and financial management. Membership includes a subscription to Black Enterprise for Teens newsletter, a club card, a birthday card, access to special pages on the Kidpreneurs Web site, and free gifts and premiums. Also, members will receive discounts on future products. KidpreneursNews is a bimonthly newsletter designed for 8-to-12-year-olds and features: Profiles of child entrepreneurs Seasonal business opportunities for kids Articles on the basics of money management and financing Biographies of historical African-American entrepreneurs Games and puzzles Black Enterprise for Teens is a bimonthly newsletter designed for 13-to-18-year-olds and features: Profiles of teen entrepreneurs Profiles of teens excelling in academics, entertainment, sports, and the arts Profiles of their favorite celebrities who are business owners Tips on how to prepare for college Tips on money matters, saving, investing, and finance Tips on where to find scholarships and financial aid Stories on what communities are doing for teens around the country Plus how to find job opportunities, how to form a business, events and happenings, teen-friendly places, and letters and opinions from their peers. Pricing: A one-year membership for each club is $20.00. Contact: Kidpreneurs Phone: 1-877-543-7736 Web site: http://www.blackenterprise.com/S0/Pageopen.asp?Source=KidpreneursLink/Kidpreneurs.html L.P.V.E.C. Career & Technical Education Center Check out the entrepreneurship game developed in the classroom, for the classroom. Collaborative effort on the part of the two teachers and their students to create a business simulation. Developed as a simple exercise to review the vocabulary and parts of the business plan, the game evolved into a simulation. Emphasis is on teamwork, decision-making, and financials. Successfully completing the game means the business plan is correct enough that the player could "set up shop". Use the game as a tool to reinforce the basics of starting a business or play at a more advanced level to prove the students are future entrepreneurs! Contact: Gayle Hsiao, Instructor (Marketing and Entrepreneurship) L.P.V.E.C. Career & Technical Education Center 20 Johnson Road Chicopee, MA 01022 413-593-5586 Fax 413-593-6003 Email: gaylehsiao@aol.com Web site: www.lpvst.org MarkEd/Career Paths Center MarkEd/Career Paths Center offers student-oriented, teacher-tested materials for the classroom, featuring competency-based instructional modules with teacher-rated videos, multimedia software, etc. Hundreds of different titles in: Business Basics/Business Behavior Careers in Business and Entrepreneurship Customer Service Economics and Free Enterprise Entrepreneurship/Small Business Start-Up Ethics and Equity in Business Financing/Budgeting/Recordkeeping Goal Setting Leadership and Management Marketing/Marketing Information Management Personal/Professional Development Promotion/Advertising/Visual Merchandising Risk and Risk Management Selling Contact: MarkEd/Career Paths Resource Center Jim Gleason, President P.O. Box 12279 Columbus, OH 43212-0279 800-448-0398 Fax: 614-486-1819 Email: service@mark-ed.com Web site: www.mark-ed.com Mind Your Own BizNiche! In your own business, or working for someone else, a BizNiche is a unique expression of your spirit, your ideas, and your talent, channeled into opportunities that create success! We all have a degree of BizNiche potential inside of us somewhere, waiting to be transformed into personal fulfillment and prosperity. Most people never discover theirs. Not because they can't – they simply don’t know how. But you, my friend, can discover a BizNiche idea that’s just right for you; using a process so simple, you’ll wonder why you didn’t think of it yourself! You already possess everything you need…Think! Imagine! Explore! Shorten the distance between your dream and your reality! Flip me open! (Yes, it’s me! The book in your hand! I’m talking to you!) Why don’t you "Mind Your Own BizNiche?" Title: Mind Your Own BizNiche! Author: Mary N. Squire ISBN: 0-595-22819-4 Available: May 2002 Retail Price: $15.95 Contact Information: Mary Squire Source 1 Business Consulting 719 Executive Center Drive #312C West Palm Beach, FL 33401 Ph: 561.635.4469 www.MyBizNiche.com source1@MyBizNiche.com How to Start & Operate a Small Business, 10th Edition National Foundation for Teaching Entrepreneurship (NFTE) How to Start & Operate a Small Business, 10th Edition Student Textbook This 50-chapter, 10 unit, hard-bound, full-color textbook covers essential business and entrepreneurship concepts about how to start and run a small business enterprise. Comprised of three modules (Basic: Starting Your Business; Intermediate: Operating Your business; and, Advanced: What You Need to Know to Grow), it is ideal for high school students in grades 9-12. How to Start & Operate a Small Business, meets many national and state academic standards in math, language arts, economics, social studies, and entrepreneurship. It is designed to reinforce core academic learning via a highly readable and relevant context. It can be implemented as a stand-alone semester or year-long course and may also be infused into other courses. Teacher's Edition with CD-ROM The all-new Teacher's Edition provides a wealth of support for the new and seasoned teacher in a new, easy to use format. Student textbook is included in the Teacher's Edition for easy reference Chapter-by-chapter teaching lesson plans and suggestions are organized in a consistent "before-during-after" framework Complete answers to all textbook and workbook activities Answers and coaching tips for the new Skills Mean Success features (relating to standards) Handy Organize the Learning planning charts open each chapter and list learning objectives, vocabulary, NFTE resources, prerequisites, business plan-related activities, and Skills Mean Success activities Pacing guides for various course configurations Overview chart connecting chapters in textbook to workbook activities, business plan writing exercises Correlations of the 10th text to: Key benchmarks and standards in English and math, as well as essential technology and leadership skills National Standards for Entrepreneurship CD-ROM provides reproducible versions of the Basic, Intermediate and Advanced Business Plan writing tools (workbook business plan pages, a more formal business plan template, and PowerPoint slides suitable for a business plan presentation/competition); plus overhead transparencies in a customizable Word format, as well as all workbook chapter quizzes. Workbook This softbound workbook includes three increasingly difficult business plan templates (Basic, Intermediate, Advanced) as well as exercises, chapter quizzes and vocabulary activities not contained in the textbook. Blackline Masters of Workbook Blackline masters of the workbook can be purchased in lieu of purchasing a workbook for each student. Teachers can duplicate the pages. Transparency Masters Paper transparencies masters, from which acetate transparencies can be made, reinforce key curricular content, chapter by chapter. ExamView Test Bank An easy-to-use electronic database of teacher-ready and customizable chapter-by-chapter test items (true-false, completion, matching, multiple choice, short answer, and critical thinking) for test, quizzes, and exams. Contact: Director of Curriculum National Foundation for Teaching Entrepreneurship (NFTE) 120 Wall Street, 29th Floor New York, NY 10005 800.FOR.NFTE, ext. 355 NFIB Young Entrepreneur Foundation Entrepreneur-in-the-Classroom (EITC) Programs Introducing America's youth to the importance of entrepreneurship Our innovative EITC umbrella of programs makes it possible to introduce entrepreneurship to any high school classroom regardless of discipline. The free classroom curriculum and other resources enable students to learn first-hand about the risks and rewards of operating a small business. Johnny Money Online Game Now available from the NFIB Young Entrepreneur Foundation, Johnny Money Online Game is a FREE Internet-based small business simulation game that engages students as they explore the risks and rewards of business ownership. Johnny Money is the newest of the Entrepreneur-in-the-Classroom programs, which are designed to enable educators to talk about entrepreneurship in their classrooms. System requirements: Download an easy-to-print PDF (40 KB) to review the system requirements for Johnny Money Instructions: Download the student instruction sheet (4.9 MB, .doc) Teacher's Manual: Download the Teacher's Manual for more information about how to set up a Teacher Account and register your classes (4.6 MB, PDF) More about Johnny Money .... JMOG is a realistic exploration of small business management that can easily be integrated into classroom curriculum. The game's length is a minimum of 45 minutes, and it can be paused at any point to provide multiple completion options--complete it in one day, spread it out over a few days or send it home as homework. Additionally, students can play as individuals or teams. Since JMOG is an Internet-based activity, it can be incorporated into existing lesson plans for class discussion, assigned as an out-of-class assignment, or used in homeroom, advisory or after school programs. 1-866-693-1731 e-mail at jmog.help@johnnymoney.com OTHER RESOURCES: EITC Curriculum ...Three-module, supplemental entrepreneurship curriculum for the high school classroom. Take Time to Teach (T3) Mentoring ...Mentoring program between NFIB members and educators to help answer questions about entrepreneurship CONTACT: NFIB Young Entrepreneur Foundation Washington DC http://www.nfib.com/page/YoungEntrepreneurFoundation.html Out of Your Mind and into the Marketplace The award-winning text Anatomy of a Business Plan was selected for the Ben Franklin Best Business Book of the Year (1994). It is being adopted for use in small-business ownership programs from the high school level to university graduate programs. The companion software program, Automate Your Business Plan, has introduced Anatomy’s step-by-step business planning process into the computer labs of educational institutions internationally. The publications have been featured in a variety of media, including Inc. magazine, the Los Angeles Times, Nation‘s Business, Entrepreneur magazine, CNBC, PCTV, and La Opinión. Jackirae Sagouspe has represented the publications and software program at the World Association for Small and Medium Enterprises, the National Summit for Hispanic Women in Business, and the International Council for Small Business World Conference. Contact: Jackirae Sagouspe Partner International Diversified Technologies 2201 East Winston Road, Suite K Anaheim, CA 92806 714-635-1815 Email: jackidt@aol.com PACE (Program for Acquiring Competence in Entrepreneurship) This competency-based curriculum is designed for student use in the classroom. There are 22 topic-based modules to suit individual program needs. Module A-1: Evaluating Your Potential as an Entrepreneur Module A-2: Understanding the Nature of Small Business Module A-3: Making the Most of Marketplace Opportunities Module A-4: Investigating Global Markets Module B-1: Developing Your Business Plan Module B-2: Finding Help for Your Entrepreneur Module B-3: Choosing the Right Type of Ownership Module B-4: Developing a Marketing Strategy Module B-5: Finding the Best Location Module B-6: Developing Pricing Strategy Module B-7: Financing Your Business Module B-8: Addressing Legal Issues Module C-1: Managing Basic Business Functions Module C-2: Managing Your Human Resources Module C-3: Promoting Your Business Module C-4: Maximizing Sales Module C-5: Maintaining Accurate Records Module C-6: Managing Your Finances Module C-7: Extending Customer Credit Module C-8: Minimizing Risk Module C-9: Maintaining Operations Module C-10: Conducting E-Commerce PRICES ARE AS FOLLOWS: PACE Fourth Edition - Complete Set - CD-ROM PDF Format $49.95 PACE Fourth Edition - Complete Set - Print Format $225.00 PACE Cluster A, 4 Modules - Print Format $41.00 PACE Cluster B, 8 Modules - Print Format $82.00 PACE Cluster C, 10 Modules - Print Format $102.00 CONTACT: The Center on Education and Training for Employment The Ohio State University 1900 Kenny Rd. Columbus, OH 43210 1-800-848-4815 or 1-614-292-8320 Fax: 1-614-292-1260 Web site: www.cete.org PSI Research/The Oasis Press SmartStart Your (State) Business Teaches students to start or run a business in their chosen state. The SmartStart series contains up-to-the-minute information on the current regulatory structure and requirements of each state. Helps teachers lead students through the basics of choosing their business structure, writing a well-focused business plan, and understanding the latest financing options in their state. Teachers may use the current state profiles and demographic data included to show students how these statistics may impact their businesses. Business Owner's Guide to Accounting and Bookkeeping Teaches students the basics of business economics. This practical workbook uses clearly written techniques to explain business accounting and bookkeeping. Students learn to interpret and prepare financial statements, organize business accounting systems, and effectively monitor those systems. A text suited for any introductory course in business finance, Business Owner's Guide to Accounting and Bookkeeping includes dozens of sample financial statements and formulas for use in the classroom. Advertising without an Agency Helps students understand the advertising industry and the individual mediums, such as radio, television, print, direct mail, outdoor, and transit advertising. Briefs them on the specifics of each, and helps them track their results. Connecting Online Connecting Online is designed to teach students how they can use the Internet to promote their company, client, or organization through an Internet public relations strategy. This versatile text outlines press releases, crisis communications, Internet and Intranet tools, Internet security, and future considerations. Connecting Online covers the different aspects of implementing an Internet presence, including email, Usenet (Net news), FTP, and the World Wide Web. Strategic Management for Small and Growing Firms Provides a framework for students for understanding and applying strategic management with the emphasis on small and growing businesses. Strategic Management for Small and Growing Firms teaches students how to make informed decisions about the fundamental direction of an enterprise, its relationship to the environment, and its structural configuration. Uses case studies to demonstrate the importance of strategic management for small business and helps students become more effective planners. College Entrepreneur Handbook Students are presented with 50 different ideas and over 20 case studies of successful college-based businesses. The College Entrepreneur Handbook outlines the resources, expertise, and surroundings necessary to create a profitable business on or near a college campus. Included worksheets, charts, and sample forms provide your students with a record of their company's development. Location, Location, Location A textbook for any real estate or entrepreneurship course. Luigi Salvaneschi, currently a professor at Barry University, guides the student in the analysis of all traffic generators that will support a business. The text showcases Salvaneschi's vast experience as an executive with McDonald's, Kentucky Fried Chicken, and Blockbuster Video. Students benefit from more than 80 illustrations and 20 worksheets that organize all the information needed to make the decision to rent, build, or lease at a particular site. Marketing Mastery Teaches students how to capitalize on customer satisfaction. Worksheets help show students how to develop a successful marketing plan with a focus on acquiring and keeping satisfied customers. For developing a basic understanding of marketing. Contact: PSI Research/Oasis Press P.O. Box 3727 Central Point, Oregon 97502-0032 Contact: Ardella Ramey 541-479-9464 Fax: 541-476-1479 Email: info@psi-research.com Web site: http://www.psi-research.com/oasis.htm Quorum Books Greenwood Publishing Group Quorum Books publishes a number of books on business, including: Due Diligence Techniques and Analysis, Critical Questions for Business Decisions. A practical resource for professionals and a hands-on text for students in business schools and upper-division undergraduate courses in mergers and acquisitions. By Gordon Bing 1996 288 pages $69.50 Preparing for Electronic Commerce in Asia. Not a "state of the technology" book, but a "state of the mindset" book, it offers businesspeople worldwide an understanding of this vast and burgeoning market for their products and services. By Douglas Bullis 1999 288 pages $69.50 Patent Law Essentials, A Concise Guide. This concise, up-to-date survey of U.S. patent law uses examples, many from actual cases, to explain the various aspects of the patent system, including issues of patent validity, infringement, the application process, and litigation. By Alan L. Durham 1999 240 pages $69.50 Contemplative Leadership for Entrepreneurial Organizations: Paradigms, Metaphors, and Wicked Problems. Dr. Eggert discusses new ways of thinking, perceiving, valuing, inquiring, and acting for leaders of entrepreneurial organizations. By Nancy J. Eggert 1998 304 pages $65.00 The Entrepreneurial Process: Economic Growth, Men, Women, and Minorities. This is the first detailed, large-scale, longitudinally based analysis of the entrepreneurial process. By Paul D. Reynolds and Sammis B. White 1997 256 pages $59.95 Contact: Quorum Books Greenwood Publishing Group 88 Post Rd. West Westport, CT 06881 203-226-351, Ext. 384 Fax: 203-226-1502 Email: klawton@greenwood.com (Korene Lawton) REAL Enterprises, Inc. REAL Institutes: 40-contact-hour course that prepares high school, post-secondary, and community-based organization educators to teach REAL Entrepreneurship, the hands-on course that helps student learn to think, plan, and act as entrepreneurs. Institute participants experience the highlights of the REAL course as their students will, interact with experienced REAL instructors, and prepare lesson and course plans. Held during the summer. Graduate credit available. Cost: ranges from $1,200 to $1,700 (includes tuition, lodging, and most meals). Mini/Middle REAL Institutes: 32-contact-hour course introduces teachers to programs that develop entrepreneurial talent in students from kindergarten to eighth grade. Classroom simulations, community projects, and actual business ventures stir imagination, foster good citizenship, helps students learn the real value of money, and provide entrepreneurial experience. Held during the summer. Graduate credit available. Cost: ranges from $700 to $1,000 (includes tuition, manual, and some meals and lodging, depending on location). School-based Enterprise Workshop: A hands-on session for educators planning to start, or already working with, school-based enterprises. In 16 contact hours, participants focus on how to set up and operate school-based enterprises that are economically sustainable, while providing productive and entrepreneurial learning experience for students. Cost: $5,000 for 20 participants ($250 per person includes tuition and manual). Building Entrepreneurial Skills Workshop: A hands-on session designed for educators and youth workers who want to introduce youth to entrepreneurship and help them develop entrepreneurial skills. Cost: $5,000 for 20 participants ($250 per person includes tuition and manual). Who's Minding the Store? A Guide for Educators Working with School-based Enterprises: Includes group activities, ready-to-use forms, and approaches to help teachers create school-based enterprises that are entrepreneurial and rich learning experiences. Cost: $35 REAL Entrepreneurship Curriculum Guide, First-year license fee, and Library: The curriculum guide is a four-volume set designed for those setting up hands-on REAL Entrepreneurship programs in their school or community organization. The guide contains over 170 group and individual activities, business planning journals, an integrated technology component, a course planning guide, and an implementation guide. The Entrepreneurship Library is a set of 11 commercially available publications that accompanies the curriculum guide, providing additional resources for instructors and students. Note: the guide is licensed only to teachers/educators who attend the REAL Institute. Cost: $800 (includes first-year license fee) + $50/year license fee after first year. Student Workbooks: Note: available only to trained REAL teachers. Cost: soft cover and spiral bound, $11 each; 3-ring binder, $16 each Mini and Middle REAL Manuals: The Mini-REAL Manual is a detailed instructor's guide for establishing a Mini-REAL community in a self-contained classroom, grade, or school. The Middle REAL Manual includes activities and step-by-step guides for implementing Middle REAL's four strands: REALity Check, REAL Exploration, REAL Workplace, and Community Counts. Note: the Mini-REAL Manual and the Middle REAL Manual are licensed only to teachers/educators who attend the Mini/Middle REAL Institute. Cost: $150 (Additional manuals for the same school may be purchased at a reduced rate) Contact: NC REAL Enterprises, Inc. 3739 National Drive Raleigh, NC 27612 919-781-6833 Fax: 919-682-7621 E-Mail: info@ncreal.org Web site: www.ncreal.org South-Western Cengage Learning Automated Accounting 7.0 Features a time-saving electronic auditor; real-world software and customizable journals; sales invoices that automatically record and post to appropriate journals, like commercial software; dialog boxes; drop-down lists; planning tools; and much more. This program lets users take full advantage of the graphics and context-sensitive help of Windows 3.1 and Windows 95. Contact: South-Western Cengage Learning Mason, OH 1-800-824-5179 or download the Automated Accounting 7.0 demo at Web site: http://www.swep.com Teachers Guide for Teaching Entrepreneurship Eastern Michigan University The Michigan Office of Career and Technical Education, in its effort to assist teachers in their delivery of entrepreneurship education, has sponsored the development of a series of three teaching guides. These guides provide direction for teachers teaching at the following stages of entrepreneurship education: Awareness stage: (A Guide for Infusing Entrepreneurship Awareness into Vocational Education), Business creation (The Michigan Entrepreneurship Education Handbook), and Start-up and growth stage (Entrepreneurship Education II: A Handbook for Teaching Advanced Courses in Entrepreneurship) The author, Earl Meyer, was a professor of marketing education and the interim department head of business and technology education at Eastern Michigan University. He has taught entrepreneurship education at the high school level and for the past several years has provided workshops in teaching entrepreneurship for Michigan teachers. Meyer is co-author of Glencoe/McGraw-Hill's high school textbook, Entrepreneurship Awareness into Vocational Education; The Michigan Entrepreneurship Education Handbook; and Entrepreneurship Education II: A Handbook for Teaching Advanced Courses in Entrepreneurship. Contact: Eastern Michigan University 14 Sill Hall Ypsilanti, MI 48197 313-487-4330 313-487-8755 Ten Speed Press Generation E: The Do-It-Yourself Business Guide for Twentysomethings and Other Non-Corporate Types—$11.95 In Generation E, readers: 1. determine their "Guiding Principle," the key to their vocational satisfaction 2. uncover their resources that can be useful for self-employment 3. develop a blueprint of their perfect business 4. scan a business idea directory to identify any ideas they can combine with the blueprint they've developed 5. learn how to set up and start a small business and write a business plan 6. discover the best low-cost marketing techniques available 7. learn how to cope with bookkeeping and taxes This book contains practical business start-up advice, including over 300 nontraditional low-cost business ideas and 50-plus marketing techniques. Contact: Ten Speed Press 999 Harrison Street Berkeley, CA 94710 Contact: Shelley Davidson 510-559-1600, ext. 3029 Fax: 510-524-4588 Email: sd@tenspeed.com USA TODAY "The New Entrepreneurs - Creative Thinkers and Innovators Build New Careers" Debby Dodge, Director National Education Programs USA TODAY 7950 Jones Branch Drive McLean, VA 22108 772-781-6146 Email: ddodge@usatoday.com Website: www.education.USATODAY.com Abstract: USA TODAY's educational resources provide entrepreneurship and economic concepts to students through real-world examples and information. These FREE online resources utilize USA TODAY articles, Snapshots® and activities to provide students with the opportunity to learn about entrepreneurial careers at every level and from any field, giving them a leg up on the changing workplace. Students and teachers integrate the skills and knowledge learned from these resources into other curricula such as economics, reading, social studies, math through critical and creative thinking and problem solving learning experiences. Resources developed for this program include in-depth case studies, lessons and project-based learning activities focusing on: Student awareness of entrepreneurship as a career option. Enhanced student knowledge of what is needed to be a successful entrepreneur. Research, using USA TODAY and other resources, into overcoming challenges as an entrepreneur. Utilization of USA TODAY as a relevant resource of information for the study of entrepreneurship. Because USA TODAY was conceived in the entrepreneurial spirit, there is a genuine interest to encourage students' entrepreneurial aspirations. Entrepreneurship is alive and well, and documented in the pages of USA TODAY daily. USA TODAY showcases real world examples and successes, helping students explore real-world entrepreneurship. YoungBiz, Inc. Smart Start to Business is a hands-on program that teaches students in grades 4-8 the basic skills to start and operate a business. The purpose of Smart Start is to get students involved in the real world of business as quickly as possible. With this approach, the rewards of earning money become a built-in incentive for a more in-depth study of business and entrepreneurship. The YoungBiz Smart Start to Business curriculum covers the following phases of business: Phase 1: How to Become an Entrepreneur Phase 2: How to Find Money-Making Ideas Phase 3: How to Prepare for a Start-Up Phase 4: How to Be Official Phase 5: How to Get Customers Phase 6: How to Take Care of Money Phase 7: How to Get Paid Phase 8: How to Keep Growing Smart Start to Business can be taught in a variety of formats, including one- and two-day programs. In a one-day workshop, class is usually held on a Saturday. Two-day programs can be held during a weekend or a holiday break. The curriculum may also be used in an after-school program or integrated into almost any classroom subject and taught in small segments over a period of 4 to 12 weeks. YoungBiz, Inc. offers a comprehensive array of additional entrepreneurship training resources designed to link classroom education with real-world experience, including: 3-day and 5-day youth entrepreneurship camps; Custom 1, 2, and 4-hour Smart Start Workshops that offer a fast-paced tour of the steps to starting a business and managing money; An online catalog of 130 youth entrepreneurship and financial literacy books, videos, and teaching materials (at www.youngbiz.com); and Entrepreneurship teacher training, in-service programs, workshops, and speakers. Contact: Bonnie Drew Executive VP YoungBiz, Inc. 2615 Calder Drive League City, TX 77573 Phone: 281-332-3089 Fax: 281-554-6085 Email: bonniedrew@mindspring.com The Young Entrepreneur's Guide to Starting and Running a Business By Steve Mariotti, with Tony Towle and Debra DeSalvo Published by Times Business, Random House, New York, NY. 1996 The Young Entrepreneur's Guide to Starting and Running a Business is filled with stories of young entrepreneurs—from those just starting out to people like Microsoft's Bill Gates, and Berry Gordy, the founder of Motown Records. It's also a guide to starting a business. Includes a complete guide to preparing a business plan Shows how to both understand finance and keep accurate financial records Serves as a complete guide to marketing: how to market research, make a sales call, prepare advertising Gives readers many ideas about businesses they can start Steve Mariotti is the founder, president, and chief executive officer of the National Foundation for Teaching Entrepreneurship (NFTE). The NFTE has shown over 10,000 young people how they can start their own small businesses, and its programs are offered in 14 cities in the United States. Chapters include: Everyone Lives by Selling Something A Successful Venture Satisfies a Consumer Need There's No Such Thing as a Free Lunch What Kinds of People Become Entrepreneurs You Get What You Negotiate How to Set Up Financial Records That Will Help Your Business Grow Understanding Your Costs The Income Statement Return on Investment How to Read and Use the Wall Street Journal The Essence of Selling Is Teaching Marketing Insights and Effective Advertising Market Research Practical Genius What Type of Busines You're Starting and How to Make It Legal Selecting Your Business Financing Strategy From the Wholesaler to the Flea Market Keeping Your Money Safe What You Need to Know About Taxes Replicating Your Business Idea How to Raise Capital for Your Business Writing a Business Plan for Your Business Contact: Steve Mariotti President National Foundation for Teaching Entrepreneurship (NFTE) 120 Wall street, 29th Floor New York, NY 10005 212-232-3333 Fax: 212-232-2244 Email: stevem@nfte.com Web site: www.nfte.com Miscellaneous Other Publications Job Shift: How to Prosper in a Workplace without Jobs This concept is developed by author William Bridges in a paperback book published by Addison Wesley. The author is a major consultant to several hundred corporations, including Intel, Pacific Bell, Apple, and Procter and Gamble. Available in bookstores. Franchise Opportunities Handbook Published by the U.S. Department of Commerce (Industry and Trade Administration), this is one place to start when researching potential franchises. This comprehensive guide identifies franchise owners, giving name and address, description of the business, how long in business, equity capital needed, and services provided. It is available from the U.S. Government Printing Office, Washington, D.C. New Venture Experience 1996 revised edition of Karl H. Vesper's textbook on invention, creativity, and entrepreneurship. The text is used extensively in college entrepreneurship programs. To order, contact Vector Books, Seattle, WA (telephone: 206-522-5905). Inventor's Portfolio—Experiences in Entrepreneurship This 136-page book features materials for six different "Invention Adventures" for the classroom, plus a teacher's toolbag. Developed by Ronni Cohen, a classroom teacher in Delaware, it is available for $24.95 from EECATS at 302-798-1158. Developing Entrepreneurial Attitudes Four stand-alone booklets and a teacher's guide designed for vocational program infusion or short-term adult courses. Booklets address What is an Entrepreneur Entrepreneurial Thinking The Entrepreneurial Workplace Customer Service Equals Success Price is $24.50 for the instructor's guide and $19.00 for the set of four booklets. Contact MAVCC Sales Office, OK (telephone: 800-654-3988). Enterprise Donuts A computer-based simulation for teaching teamwork, problem solving, general business and marketing concepts, accounting, and entrepreneurship. Available for $349.95 from Gemini Innovations, Inc., Box 5218, 13501 100th Avenue NE, STE10, Kirkland, WA 98034-9913 (telephone 800-793-7283; email: gemini@nwlink.com). Magazines/Newspapers American Demographics Magazine Phone: 203-358-9900, Web site: www.demographics.com Black Enterprise Web site: www.blackenterprise.com/magazine Business Week Published weekly by McGraw-Hill, Inc, New York, NY, Phone: 212-512-3598, Web site: www.businessweek.com/smallbiz Business 2.0 Web site: www.business2.com The Economist Published weekly, New York, NY, Phone: 212-541-5730, Web site: www.economist.com Entrepreneur Magazine Published monthly in Irvine, CA, Phone: 714-261-2325, Web site: www.entrepreneurmag.com Future CEO Stars Published monthly by the Consortium for Entrepreneurship Education, Columbus, OH; Phone 614-486-6538; Web site: www.futureceostars.com Fast Company Web site: www.fastcompany.com Hispanic Business Magazine Web site: www.hispanstar.com Inc Magazine Published monthly in Boston, MA, Phone:617-248-8000, Web site: www.inc.com:80 Success Magazine Published 10/year in New York, NY, Phone 914-937-9600, Web site: www.successmagazine.com USA Today Web site: www.usatoday.com Wall Street Journal Published daily in New York, NY, Phone: 212-416-2000, Web site www.wsj.com Classroom Edition, Published monthly, Web site: http://info.wsj.com/classroom Young Entrepreneur 6 issues/year published in Atlanta, GA, Phone: 888-543-7929 Return to the Table of Contents