Sample Entrepreneurship Education
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Businesses United in Investing, Lending and Development (BUILD)
Focus: Our target population is high school students from under-resourced communities such as East Palo Alto and Oakland in California, and Washington, DC.
Geographic Area: California and Washington, DC
Age Level: High school students, 9th through 12th grades.
Abstract: All BUILD students participate in the following four-year program:
- Freshman Year - Entrepreneurs 1 (E1): Ninth-grade students meet with BUILD 7-10 hours per week for the entire academic year. In a credited, in-school elective with weekly evening mentoring sessions, students learn the fundamentals of business, the tenets of time management, goal-setting, and effective communication. Teams of 3-5 students develop 20- to 30-page business plans and supporting financials, with the assistance of volunteer mentors from the local professional community. They present and defend these plans at BUILD's Annual Youth Business Plan Competitions. There is no GPA requirement to enter BUILD.
- Sophomore Year - Entrepreneurs 2 (E2): Students meet after-school in BUILD's Youth Business and Academic Incubator for 3-6 hours per week for the academic year. With guidance from a volunteer Venture Capital Advisor, teams operate their small businesses while learning negotiations, business ethics, and more. Students work with BUILD's Academic Program Manager to ensure academic records suitable for college admission. To stay in BUILD, sophomores must begin to maintain a 2.0 GPA.
- Junior Year - Entrepreneurs 3 (E3): While still operating their businesses, students learn topics relating to college, including essay writing, interviewing, financial aid and standardized test preparation. Last year, BUILD students improved their SAT scores by an average of 337 points. BUILD organizes and leads students on local, state, and national college tours. To remain in BUILD, juniors must begin to maintain a 2.5 GPA.
- Senior Year - Entrepreneurs 4 (E4): Students' focus shifts from running businesses to applying to colleges. With the help of BUILD's College Advisor, they identify "stretch" and "safety" schools, write admissions essays, prepare college applications, and package their BUILD experience into portfolios. BUILD collaborates with parents/guardians to explore students' scholarship and financial-aid options and shepherds them through the school selection and enrollment processes.
To date, 100% of BUILD's seniors have graduated from high school and been accepted into a wide range of colleges and universities including Harvard, Stanford, Columbia, Emory, Wesleyan, UC Berkeley and Willamette, among others. Since our founding, we have served nearly a thousand students.
BUILD's goal is to empower more students from under-resourced communities to graduate from high school and access higher education. BUILD believes that all youth have the potential to be academic performers when given the right motivation, role modeling and instructional strategies.
Beverly Hills High SchoolSports Marketing: A Career for the 21st Century
Steve Rappaport, Coordinator
The Management Institute
Beverly Hills High School
241 Moreno Drive
Beverly Hills, CA 90212
Focus: Senior high school
Abstract: Sports are a wonderful way to teach marketing to the high school student. Find out what it takes to create a sports marketing curriculum and introduce your students to this exciting career for the twenty-first century. Licensed products alone account for over $60 billion in annual revenue.
Steve Rappaport has found a way to effectively involve students in sports licensing and merchandising, endorsements, and event management and sponsorships. See what it takes to operate a sports-marketing school-based enterprise. Rappaport uses a variety of instructional activities that can add excitement to your classroom.
Steve has been employed at Beverly Hills High School since 1988 and is an ROP instructor and soccer coach. Working in conjunction with the Los Angeles County Regional Occupational Program, he has developed and implemented a successful sports marketing curriculum. In addition, Steve teaches hotel management, entrepreneurship, and a community internship course, and coordinates a Carl Perkins vocational grant.
California Academy of Math and Science
Abstract: The California Academy of Math and Science High School / CAMS Inventors, Inc.serves 12th grade public high school students, plus 50-60 urban middle and elementary school classes that feed into the school. Over 50% of the students are eligible of the free federal food program.
Entrepreneurship is taught within my 12th grade economics classes. There are two long-term projects. One is the Econ Variety Show, Inc. that attempts to expose students to entrepreneurship and the free enterprise system in an experiential, creative, and student-centered way. Students choose from five different modalities (Research, Tutorial, Video, Technology, and Song) in which they acquire the skills and knowledge of entrepreneurial topics and present them in a formalized setting. The tutorial project involves students teaching concepts of entrepreneurship to local classes within school that feed into the school.
The other project, CAMS Inventors, Inc., is designed to give students a direct experience in developing a Start-Up company where the create an original product/service with an accompanying professional business plan, marketing and advertising, and a culminating event of a Business Convention.
The twin projects have been recognized as excellent entrepreneurship opportunities for high school students. They have both been presented at conferences (CASET, Entrepreneurship Education Forum, GATE) and showcased in USA-Today. Both projects are experiential in nature as students are allowed to freely choose areas to research and make presentations. There is a rich cultivation of skill development such as critical thinking, problem solving, organizational and leadership, presentation, and group cooperation development.
California State Polytechnic University, Pomona,
Small Business Mentor Program
International Diversified Technologies
Lorenzo Tony Ortega, Ph.D., Director
Business Development Academy
California State Polytechnic University, Pomona
3801 West Temple Avenue
Pomona, CA 91768;
Jackirae Sagouspe, Partner
International Diversified Technologies
2201 East Winston Road, Suite K
Anaheim, CA 92806
Focus: The area of program emphasis is a university economic development program in partnership with community-based and private-sector organizations.
Abstract: The Small Business Mentor Program is an alliance with university affiliations and community-based and private-sector organizations. This combination of contributing entities brings about a rare blend of practical experience, institutional research, and community economic development, all focused on the revitalization of entrepreneurial businesses.
The target communities are low- and moderate-income, directly affected by small businesses in or immediately adjacent to them. Many of these businesses can be categorized as "low risk" due to a high level of compentency in a trade or service; however, they are "high risk" often due to a lack of business and financial management knowledge. These businesses often fail to grow, and some collapse. Business failures resulting from a lack of business and financial skills contribute to neighborhood economic blight, impeding community development.
A unique feature of the Small Business Mentor Program is that it provides personal and consistent guidance through mentors and integrated educational materials built on the fundamentals of small-business management. The content and structure of the program use the theory of multiple intelligences. This is not a "return" to the classroom program; rather, the Small Business Mentor Program is an "incubator without walls." Due to the one-on-one working relationship with the business owners, it is critical that the mentors, instructors, and service providers are sensitive to the fact that each individual learns differently; therefore, the multiple intelligences approach has been implemented.
The philosophy, as well as the organization, of the Small Business Mentor Program becomes more important when working in communities with a dominant ethnic population. Presently the target areas served by the Small Business Mentor Program have a substantial number of Hispanic business owners who qualify for the benefits of the program. Bilingual mentoring is provided, and business educational materials are available in Spanish.
The program provides each participating small-business owner with a financial management advisor (Financial Management Mentor) who provides continuing intensive guidance to the owner with regard to financial management of the business. This guidance includes business plan preparation and revision; assistance with the selection of, and applications for, public and private programs available to help such owners; loan, permit, and other application preparation; ongoing cash flow analysis; and all other aspects of financial management.
The Small Business Mentor Program's goal is to create a partnership with struggling small businesses, community economic development agencies, and financial institutions. A team approach is taken to find solutions, make changes, and revitalize each entrepreneurial venture for future growth.
California State University, Fresno
Lyles Center for Innovation and Entrepreneurship
Scholarships in Entrepreneurship
California State University, Fresno
2743 E. Shaw Avenue, Suite 120
Fresno, CA 93710
Web site: www.lylescenter.com
Focus: $10,000 scholarship for high school and community college students that have started a business or are interested in starting a business and attending California State University, Fresno.
Geographic Area: Recruiting nationally to attend CSU, Fresno
Age Level: High school and seniors and community college students
Key Partners: Lyles Center for Innovation and Entrepreneurship at California State University, Fresno and The Coleman Foundation.
Abstract: The Scholarships in Entrepreneurship program provides high school and community college students, who have an existing business and enroll at Fresno State, the opportunity to showcase their entrepreneurial spirit. Three students will receive $10,000 each for supporting their education and expanding their business while in school. Students enrolling in Spring 2005 and Fall 2006 are eligible.
Selected students can use the funds toward tuition, student housing and books. Incorporated into the scholarships, students will be provided with office space in the new Lyles Center for Innovation and Entrepreneurship's "Hatchery," an area where students receive mentoring, access to resources, a complete office, and access to facilities at the Lyles Center such as a board room and classrooms. The deadline for spring 2006 were to be submitted by December 15, 2005. Applications for fall 2006 must be submitted by May 1, 2006.
Camp EnterpriseThe Rotary Club of San Diego, CAExecutive Director
The Rotary Club of San Diego, CA
Abstract: Since 1976, the San Diego Rotary Club has sponsored Camp Enterprise in an effort to educate San Diego youths about the free-enterprise system and the world of business. Students learn from some of San Diego's top business leaders in a fun and educational environment at Camp Cedar Glen in Julian. Volunteer Rotarians and prominent San Diego business leaders serve as presenters, discussion group leaders, and team facilitators.
During the two to seven days of camp, the students work in teams to develop a business plan outline for the business they select. This year's industry topic is "Business in Cyberspace," which requires students to work together to create a business using the Internet, or supplying those companies that do business on the Internet. The participating students come from over 20 different schools in San Diego, both public and private.
Through panel discussions and presentations, Camp Enterprise teaches the participants:
- An understanding of the free-enterprise system, management, and labor;
- How to start, organize, and run their own business;
- How to use teamwork and creativity to prepare business and marketing plans;
- How to accomplish a task, and how to prepare and deliver a presentation within a given time frame;
- Business ethics; and
- Maintaining charity and community involvement as a business person and leader.
Global Education Partnership
Fostering Self-Reliant Youth and Communities
Teresa Tennant, Enterprise Director
Global Education Partnership
624 Ninth Street, NW - Suite 222,
Washington DC 20001
202-390-6824; Fax. 202-347-4471 Email: firstname.lastname@example.org
Web site: www.geponline.org
Focus: Youth entrepreneurship and employment skills training program that encourages self-reliance and social responsibility.
Geographic Area: U.S., Kenya, Guatemala, Tanzania, and Indonesia
Age Level: 14 to 22 years old
Key Partners: Middle schools, high schools, and community-based organizations
Abstract: From Vision to Action consists of 5 modules. Modules 1, 2, and 5 focus on entrepreneurship and the skills needed to develop a solid business from the ground up. Students plan and implement one-day business projects and develop long-term business plans. Marketing, sales, operations, social responsibility, and financial analysis are some of the major topics covered. Modules 3 and 4 emphasize life competency skills such as teamwork and interpersonal skills, as well as proactive character traits that enable students to acquire and retain well-paying, meaningful jobs. Conducting job searches, resumé writing, interviewing, time management, and personal financial planning skills are included in these modules as well.
"Global Connection" lessons on subjects ranging from world trade to cross-cultural communication complete each chapter. Students gain exposure to a variety of global marketplace issues from an international point of view. "Real World Exchanges" are conducted via email with peers from one of Global Education Partnership's (GEP) foreign divisions.
Program: This versatile program, which meets SCANS skills and competencies objectives, is designed to suit multiple needs. It can be used as the core curriculum in a business or career education program, or as an elective course. It can also be used as a supplement to a math, language arts, or social studies class. The hands-on experience in technology skills such as using Microsoft Word, Excel, PowerPoint, and conducting Internet research, prepares students for success in today's business world. Customized training and support, provided by experienced GEP staff, is available as needed for successful program implementation. For the full table of contents and additional information, please visit our Web site at: www.geponline.org.
Focus: Business experiences for youths
Abstract: "Juma" translates to "work" in Akan. Founded in 1994 with a single Ben & Jerry's Ice Cream shop franchise in San Francisco that provided a handful of job opportunities to homeless youth, Juma Ventures has since become widely regarded as one of the leading social enterprise and youth development programs in the U.S. While we no longer own the ice cream shops, Juma runs successful enterprises at AT&T Park, Monster Park and the Oakland Coliseum, selling ice cream and coffee during baseball and football games. In 2007 we increased our East Bay presence adding the CAL Bears (UC Berkeley football) to our portfolio. In addition, we also successfully expanded beyond the Bay Area to San Diego where we manage a Dreyer's ice cream store as well as several concessions carts for the San Diego Chargers and San Diego State Aztecs at Qualcomm Stadium. In 2008, we expanded our program to the Nationals stadium in Washington DC.
In the early 1990's, Juma's founder, Diane Flannery, was the director of a nonprofit program for homeless youth in San Francisco. During her tenure there, Diane had seen countless numbers of youth get caught up in the same unfortunate cycle - they'd come into the program, receive basic services and counseling, and eventually be placed in entry-level jobs. And, all too frequently, they'd lose their jobs and return to the streets. Seeing this, Diane developed the idea to start a business that could successfully employ and train these young people. The vision was to provide work experience that created stability in these young people's lives, helping them build the skills and self-confidence needed to move forward toward college, better jobs and brighter futures. Armed with that vision, Juma Ventures was born.
In 2003 with a Ben & Jerry's ice cream shop franchise in San Francisco, Juma Ventures has since become widely respected as one of the leading social enterprise and youth development programs in the U.S. Since those early days, our program has evolved considerably, to include both social enterprises where teens receive employment opportunities and a focused set of support services that complement the experience youth receive on the job, preparing them for transitions to college and career paths when they finish high school. Today, Juma is focused on developing opportunities to scale our work, in order to expand our impact with youth and create a model that informs the work of other organizations in the nonprofit sector.
While Juma originally started as a job training and placement program, in 2006, we have refocused our youth transition outcome to successful college enrollment and retention. Since then, we have complemented our successful job skills training and employment services with comprehensive after school programming that includes college and career prep, tutoring, financial literacy education, small business and asset building resources.
In 1999, Juma was the first youth program to develop and offer financial literacy education and asset-building services to teens, where youth build financial knowledge, save for college, small business, and other expenses, and receive matching funds through Individual Development Accounts (IDAs). Today, Juma runs one of the largest youth IDA program in the U.S., with 550 accounts opened and more than $500,000 saved. And, because we generate 30% of our annual budget through earned revenue, we operate more efficiently than comparable youth development programs. In a recent annual evaluation report, the City of San Francisco (DCYF) called Juma, "One of the most cost-effective programs in the city that has a strong, positive impact on the lives of its youth participants."
Just Say YES Educational Technology Foundation
Just Say Yes Educational Technology Foundation
129 Breezewalk Dr.
Vallejo, CA 94591
Focus: High school and college students worldwide
Abstract: The "Just Say YES" Educational Technology Foundation is located in the San Francisco Bay Area. "YES" stands for "Young Entrepreneurial Spirit." The mission is to identify, equip, support, train, and empower "young", Internet-based entrepreneurs. The foundation provides young entrepreneurs with carefully selected inexpensive and free, but powerful, tools to market their skills to the world through the Internet. Through the new Virtual University, the foundation offers training on how to become a "successful Internet entrepreneur." To promote entrepreneurism, "Virtual Designer" Web sites are given to students who know HTML and Web design.
Our vision is to provide individual "Virtual Designer" Web sites from the foundation and a videoconferencing camera from Intel to students with existing Web design skills, who after submitting their work (URLs) qualify for a free Web site. All of our "Virtual Designers" will be connected together through our own Private Video Conferencing Directory through a strategic alliance with VDOnet. Through this connection they will be able to network and collaborate together worldwide and begin to build their own virtual Internet business ventures and virtual design firms.
Our objective is to identify the best and brightest young Internet entrepreneurs from around the world. Local Bay Area entrepreneurs will be selected to appear as guests on our soon-to-be-produced Bay Area weekly television show, Young Successful Internet Entrepreneurs. Young Internet entrepreneurs from around the world will also be interviewed using our videoconferencing hardware and software from Intel.
Our goal is to identify the most successful Internet-based entrepreneurs worldwide. By modeling success and providing the best tools and resources for doing business on the Internet, our foundation will lead the way in helping a new generation of young, highly successful Internet-based entrepreneurs establish and market the most successful business Web sites on the Internet.
The "Just Say YES Foundation," located in the San Francisco Bay Area, is launching a talent search for young Internet entrepreneurs at high schools and universities across the nation.
The foundation is looking for young successful Internet entrepreneurs who have established their own business Web site on the Internet (equipped with online commerce) and who are successfully turning a profit. The foundation wants to feature these students' Web sites and show other students with a young entrepreneurial spirit how to launch a successful business on the Internet. Send your success story and business URL to email@example.com
The foundation is also giving away free "Virtual Designer" Web sites for two Stanford University students to market themselves as "Virtual Website Designers" through the foundation. The Web sites have their own link to Internic's domain name search and a very inexpensive Web hosting service through the foundation.
High school and university students can also learn how to become highly successful young Internet entrepreneurs through the foundation's Web site courses. Online courses are offered through the foundation's link to Virtual University for Small and Medium-Sized Businesses.
Students who aspire to becoming young Internet entrepreneurs and want to learn HTML can also take online courses through Project Cool. This is one of the best free places on the Internet to leam the basics of HTML and Web design.
To qualify to become a "designer" (independent contractor) through the foundation, students need to be proficient in HTML and Web editing software/tools. The Foundations Web Design Team will screen potential candidates to determine if a student qualifies for a free Web site. If you are a high school or university student and would like to become a "Virtual Designer" through the foundation, send some of your Web design work (URLs) to the above address.
Oakland High School, Visual Arts Academy
Jackie Begrin, Small Business Ownership and Management Instructor
Visual Arts Academy
Oakland High School
1023 Macarthur Blvd.
Oakland, CA 94610
Focus: Senior high school, grades 1112
Abstract: ACORA (A Coalition of Raw Artists) is a student-run enterprise owned and operated by the students of the Visual Arts Academy in Oakland, California. This successful and profitable business is in its third year of operation. ACORA has 3 divisions: a print shop, a greeting-card line, and a jewelry line. Students running the business are in their junior and senior years of high school.
This workshop is designed to assist participants in implementing product lines in their enterprise. ACORA has grown from a single line to three product lines since its beginning. Topics addressed include:
- Product development
- Test marketing
- Marketing your product
Jackie Begrin has been teaching in the Oakland Public schools for 21 years. In 1990 she co-founded the Visual Arts Academy Magnet Program. For the past five years, this program has received funding from the California Department of Education. This is an exemplary program for Oakland Public schools. For the past two years she has worked as the project-based learning coach at her high school and has trained many teachers in starting student-run enterprises in the six comprehensive high schools in Oakland.
University of California BerkeleyEast Bay Outreach Project
East Bay Outreach Project
Haas School of Business
University of California Berkeley
Focus: Youth entrepreneurship
Geographic Area: East Bay, California
Products and Services: Youth programs
Age Level: 1518
Key Partners: East Bay high schools, Haas School of Business, East Bay local businesses
Abstract: The East Bay Outreach Project at the Haas School of Business offers a youth entrepreneurship program called Young Entrepreneurs at Haas (YEAH) that trains high school youths in entrepreneurship during an intensive two-week summer workshop, followed by year-round educational and business planning workshops and field trips. The YEAH alumni organization offers year-round activities for those who wish to continue their business planning and pursue college options.
The YEAH program reaches out to educationally disadvantaged youths from over 15 local high schools and youth programs in Richmond, Berkeley, Oakland, and Emeryville. Each student is matched to an MBA student volunteer who acts as a role model and provides business planning guidance. In early spring, high school students present their business concepts to a community venture capital board and compete for up to $500 in start-up funds.
University of California, Riverside
Center for Entrepreneurial Management
Volunteers of AmericaMidas Touch Program
Midas Touch Program
Volunteers of America
3600 Wilshire Blvd
Los Angeles, CA 90010
Focus: High school students
Abstract: The Midas Touch is a national VOA program, designed to give high school students from economically disadvantaged backgrounds an understanding of the American legacy of entrepreneurship in a free economy.
The program is open to high school sophomores and juniors. They attend a three-day, two-night seminar. During the seminar they hear from entrepreneurs and local business leaders and work in small groups to create a business plan.
A panel of entrepreneurs judges these plans and awards prizes. At the conclusion of the seminar, each participant receives a Midas Touch Enterprise.
Young Entrepreneurs Society (Y.E.S.!)
Abstract: The purpose of Y.E.S.! is fivefold: (1) encourage innovative thinking, (2) cultivate leadership skills, (3) stimulate creativity, (4) provide information about the business world, and (5) promote the application of entrepreneurial abilities, science, math, and language skills by helping youth organize their own small-business ventures.
Y.E.S.!, a for-profit organization based in Whittier, California, was started in 1996. Members launched their first business venture, a play entitled Knights in Shining Armor, in 1997. In 1999 they wrote and published a book entitled Millennium Mischief. It is illustrated by Raul R. Rodriguez, premier float designer for the Rose Parade. This book will be available at the Norton Simon Museum of Art, the Getty Museum of Art, and Vroman's, the leading bookstore in southern California, located in Pasedena. You may also purchase it at the Y.E.S.! Web site. It is the story of how a misadventure in the future almost changed the Millennium Rose Parade.
Sharon Cook, Ph.D., founder and director, provides instruction throughout the year and works closely with parents and volunteers who assist in program development. Sharon holds a doctorate in organizational psychology from Claremont Graduate University, Claremont, California.
Members meet twice a month during the school year for business lessons and twice a week during the summer to launch their annual commercial enterprise. By starting their own business, Y.E.S.! members acquire skills that benefit all areas of their lives: setting goals, communicating effectively, budgeting time and money, selling their ideas, and evaluating their efforts. Our main focus is building self-confidence. Y.E.S.! members learn that success in business, as in life, grows out of strong self-esteem, the foundation of which is unshakable belief in themselves and their abilities. Through responsibility they learn the reciprocal nature of respect for self and others. To the extent that Y.E.S.! empowers children with the knowledge, skills, and strength described above, the organization fulfills its mission today and proudly helps in shaping leaders of tomorrow. Membership applications are accepted on a space-available basis from all qualified youths between the ages of 7 and 15.
Colorado Small Business Development Center
Jayne Reiter, Director
Small Business Development Center
1726 Cole Blvd. # 31o
Golden, CO 80401
Focus: Vocational, community college, welfare-to-work, low- to moderate-income, four-year college, community based, nonprofit.
Abstract: There are three steps that can be classified as the business start-up experience: The phase prior to deciding to go into business; the period of defining the business concept; and refining the concept.
- Prior to decisionAre you an entrepreneur? (3-hour seminar)
- Defining the conceptDo you have a good idea? Is it doable? (2 seminars of 3 hours each)
- Refining the conceptResearch the market (6 seminars of 3 hours); Identify competitive-edge testing for financial success
This program will help the learner successfully plan, start, and operate a business. Each step insures a framework for decision making to keep the business concept evolving.
Jayne Reiter is a small-business specialist with over 18 years of experience in sales and marketing. In her career she has owned and operated her own retail and sales business. She has a B.S. in business administration and an M.E. in adult education. In her role as a business counselor, she guides Small Business Development Center clients through start-up issues, marketing, alternative financing, and business plan development.
P.O. Box 7072
Pueblo West, CO 81007
Focus: Youth entrepreneurship, teacher training
Geographic Area: Colorado, Internet/distance learning
Products and Services: Youth training programs, Own the Place! curriculum, teacher training seminars, correspondence course for teachers (3 graduate credits), Career Connections newsletter for Pueblo teachers, monthly column on school-based enterprises in the national publication School-to-Work News
Age Level: 10 to 21
Key Partners: Small Business Development Center and SEEDS Program for the development of a technology-based youth business incubator in Pueblo, Colorado.
Abstract: Start-Up Education is a 501(c)3 nonprofit organization with a mission to help students and teachers make the link between school and career skills.
Based on 6 years of teaching entrepreneurship in schools, summer camps, and community organizations, Start-Up Education has developed a curriculum for teaching middle and high school students career skills through the experience of entrepreneurship. That curriculum is sold directly and through Amazon.com and is also the basis for teacher training courses, either in seminars or through a 3-credit graduate course.
Start-Up Education also publishes a monthly column on school-based enterprises in School-to-Work News and a monthly Career Connections newsletter for the 1,200 school teachers in Pueblo, Colorado's School District 60.
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