Entrepreneurship Everywhere

Sample Entrepreneurship Education
Programs in the United States


B-School for Beginners:

Teaching Teachers to Teach Entrepreneurship

Ronni K. Cohen, Executive Director
Delaware Money School/DFLI
3301 Green Street
Claymont, DE 19703
Fax: 302-792-1050
Email: ronnicohen@delawaremoneyschool.com

Dr. Bonnie Meszaros, Assistant Director
Center for Economic Education and Entrepreneurship
103 Lerner Hall
Newark, DE 19716
Fax: 302-831-6659

Focus: Elementary (grades K–6) teachers

Geographic Area: Delaware and Halifax, Nova Scotia

Products and Services: Professional Development and Follow-up mentoring for teachers

Age Level: Teachers

Key Partners: Delaware Money School?DFLI and the Center for Economic Education and Entrepreneurship at University of Delaware

Abstract: Abstract: B-School for Beginners, established in 1996, is a unique graduate course to give teachers methods, materials, and motivation to create and implement entrepreneurship programs in their elementary classrooms. The course equips teachers to help students view entrepreneurship as a viable career option.. Teachers earn two graduate credits when they complete an implementation portfolio that includes a plan for implementing a class or school-wide entrepreneurship project. A third credit can be earned when students evaluate their plan after using it with their students.

The course is unique in that the week-long academy teaches through the use of modeling the strategies used to teach entrepreneurship. Community entrepreneurs share their expertise in lunchtime seminars. An "entrepreneur tour" helps teacher see the impact of making the community an extension of the classroom. Participants receive a number of children's books and learn to use literature to teach entrepreneurship, an effective way to introduce teachers to entrepreneurship. Teachers receive and are trained to use "Inventor's Portfolio" to incorporate entrepreneurship, invention, creative problem solving, and evaluation into the curriculum. Participants take part in a market to experience being entrepreneurs and to understand the power of a market as a learning experience. Teachers better understand concepts when they use the market as a tool in learning what their elementary students will experience in student ventures.

Effective and significant are the quarterly follow-up dinner meetings that provide mentoring and support for teachers. Teachers receive a new set of lessons at each session and have time to network and share materials and resources. Participating teachers are invited to bring student entrepreneurs to the spring Youth Market, which draws children from across the county.

Brandywine School District, School/Work Experience Program

Valerie Keaton, Special Education Teacher
School/Work Experience Program
Brandywine School District
1400 Foulk Road
Wilmington DE 19803
Fax: 302-479-1604
Email: V.Keaton@Brandywine.k12.de.us

Focus: Entrepreneurship for special education students in grades 10—12.

Abstract: Possibilities, Inc., is a unique new special education program in the Brandywine School District. The students are at risk, so we are trying to design a program to help them successfully complete high school and maintain employment.

Center for Economic Education and Entrepreneurship

James B. O'Neill, Ph.D. Professor, Director
Center for Economic Education and Entrepreneurship
University of Delaware
102 Alfred Lerner Hall
Newark, Delaware 19716
Email: oneillj@lerner.udel.edu
Website: www.udel.edu/ceee

Dinette Rivera, CEO
Rivera Business Development Group
2619 Tome Highway
Colora, Maryland 21917
Email: dinette.rivera@yahoo.com

Focus: To provide opportunities for University Undergraduate students to receive hands on experience in entrepreneurship by working with small business owners and entrepreneurs under the supervision of a business consultant. This program provides real world entrepreneurial experiences as students work with start up businesses, assist in business plan writing, creating marketing plans, etc.

Geographic Area: Delaware

Products and Services: Professional Development and Follow-up mentoring for students

Age Level:College students

Abstract: The purpose of this program is to share with educators how to implement an internship program that focuses on giving University students entrepreneurial experiences by working side by side with small business owners. A program such as this can impact economic development in your cities and states. Students receive real world hands on experience on what it takes to start a business, writing a business plan, business consulting and using the knowledge obtained in the classroom to assist small business owners in their communities.

James B. O'Neill is a professor of economics who serves as the Director of the Center for Economic Education and Entrepreneurship (CEEE) at the University of Delaware. He established the Master of Arts in Economics and Entrepreneurship for Educators degree program, which has become internationally recognized as the premier program in economic and entrepreneurship education. The CEEE is nationally recognized as an innovative leader in economic education and entrepreneurship in the schools and has received both state and national awards for the ground-breaking programs provided for elementary and secondary students. The Center works closely with the business community and the State of Delaware to provide high-quality educational programs to enable our students to be economically and entrepreneurially literate.

Students from the University of Delaware Business Economics class are chosen for an internship program working closely with entrepreneurs and small business owners. Interns spend a total of 20 hours working in business consulting. Interns will work directly with Ms. Rivera. Students provide a report at the end of semester indicating outcomes and impact they have made on the small businesses they have worked with.

Ms. Dinette Rivera is the CEO of Rivera Business Development Group and coordinates this program. Her company specializes in program development, retail asset management and entrepreneurial services. Ms. Rivera is multilingual and specializes in creating business programs geared towards the Spanish speaking entrepreneur. She has taught youth entrepreneurship programs at Thomas Edison Charter School in Delaware. She taught business development classes for the YWCA's Microenterprise program as a volunteer for 3 years in Delaware. She worked with the YWCA's Center for Women's Entrepreneurship for one year developing a Spanish Business Development Program. She has been working with the University of Delaware's Center for Economic Education and Entrepreneurship managing their Entrepreneurship Business Internship program which she developed in partnership with Professor James O'Neill. Most recently she has developed a program promoting entrepreneurial training as another phase of Workforce Development. Program Description:

Claymont Elementary School—Green Street Works: Empowering Students to Excel

Program Director
Claymont Elementary School
Brandywine School District
3401 Green Street
Claymont, DE 19703
Fax: 302-798-7605

Focus: Elementary (grades 4–6) program in a public-school setting

Geographic Area: New Castle County, Delaware

Age Level: Children (grades 4–6)

Key Partners: Center for Economic Education and Entrepreneurship at University of Delaware, Claymont Business Owners Association, MBNA, Wilmington Trust Bank

Abstract: Hear about Green Street Works, a unique program created for Claymont Elementary School. The school is the first in the state to employ a specialist in entrepreneurship/economic education. All children enrolled in the school attend a weekly entrepreneurship/economic class. Higher-level thinking and creative problem-solving skills are woven into the program. Students apply their entrepreneurial lessons in quarterly school markets, where the competition for the U.S. dollar vote is fierce. Also, each school day provides additional venture opportunities for the young entrepreneurs.

The children earn points for positive workforce behaviors, including good attendance, appropriate dress, and good behavior, preparation, and effort. These points are the only medium of exchange in the Green Street Market, which is staffed and stocked by students. This market serves both as an incentive and as a learning tool for classroom studies.

A major Delaware bank has opened a branch at the school. Children learn how to open accounts and make deposits. Students serve as junior tellers, working with customers and preparing the deposits for the bank.

Claymont Elementary School is the first school to open in the community in over 20 years. A key to the success of the program has been the involvement of the staff in the community and its organizations. These associations have enabled us to form partnerships with Claymont's small businesses, providing donated products for our Green Street Market, mentoring, and job shadowing experiences.

Ronni Cohen designed Green Street Works to motivate the reluctant learner as well as the eager student. The program enables children to connect school to the world of work, to explore both "making a job" as well as "taking a job." Students solve relevant, real-world problems while they apply basic skills. The faculty is committed to "empowering students to excel" through an emphasis on basic skills and the opportunity to apply these critical skills in relevant, hands-on, learning experiences exploring venture awareness, exploration, and creation.

Claymont is the first model school in economics/entrepreneurship and banking in the Center for Economic Education and Entrepreneurship's School-to-Work program. The school will have a monthly visiting/debriefing day for educators interested in observing or replicating the program.

DE Autistic Program

Teresa J. Wells
Vocational Specialist
Vocational Consulting Services
106 Red Pine Circle
Newark DE 19711
(302) -292-0333
Fax 302-292-6913
Email: wellstj@attglobal.net

Focus: Students with Disabilities, age 14 - 21

Abstract: Learn about activities that teach students with disabilities the critical skills necessary to succeed as entrepreneurs and consumers. There are few programs available which promote the concept that all students ages 14 to 21 can be successful in the world of work. Community entrepreneurs constantly tell educators to teach the 'soft" skills to the students and the businesses will teach how to perform the tasks. The program presented involves establishing three mini-businesses within the school and the functional skills incorporated into these activities.

THE SCHOOL STORE Students prepare items to sell at the 'school' store 2-3 times a week. Staff and all the students in the school are allowed to make purchases from the 'store'. Many of the students earn the money (real money not simulated or pictures) to buy the items. Parents or community merchants donate some of the items marketed. The students also bake goods, e.g. (The Original Girl Scout Cookie, circa 1922), or make items such as fire place starters and bird feeders.

THE OFFICE STORE Work forms are located in a designated area of the school. Staff members complete the forms and attach them to the clerical or assembly work they want done by the students. The work is placed on shelves that identify what work needs to get done. Students learn to perform all kinds of clerical tasks that also develop functional skills.

FRIDAY LUNCH SPECIAL Students prepare specialty lunches for building staff one day a week. At the beginning of the week all staff members are notified by e-mail regarding the lunch menu and cost. The menu and order forms are posted outside the classroom. Persons wishing to purchase lunches complete the forms and return them to a designated area before mid-week.

The work readiness skills that are being taught stress the importance of increasing the accuracy, rate, independence and duration of student performance within age appropriate activities.

Teresa J Wells has worked with students with disabilities for over twenty years as a teacher in New York, Texas and Delaware. For twelve years she was an Educational Diagnostician working with high school students having mild to moderate disabilities. Since 1990 she has worked as Vocational Specialist at the Delaware Autistic Program. She developed the Vocational Assessment for Persons with Autism and Severe Disabilities (VAPAS) and the Assessment for Work Readiness (AWR), to assist teachers and other relevant team members determine work readiness skills of students. Her most recent books are manuals for staff members and parents designed to teach critical skills to students within specific activities.

By providing meaningful vocational training experiences for students with severe and multiple disabilities 62% of these students have transitioned to adult services with employment. After five years 92% of these individuals continue to be employed. Although she retired from the Delaware Autistic Program she continues to work with teachers throughout the state and internationally.

Delaware Financial Literacy Institute/Delaware Money School

Ronni Cohen, Executive Director
Delaware Financial Literacy Institute/Delaware Money School
3301 Green Street
Claymont, DE 19703
Fax: 302-792-1050
Email: ronni@delawaremoneyschool.com
Web Sites: www.delawaremoneyschool.com

Focus: Leadership in promoting financial literacy

Geographic Area: Delaware

Abstract: DFLI is working to deliver financial education and information to all Delawareans through the following statewide programs: Critical partnerships have enabled the DFLI to offer a wide range of services since opening in 2002.

The Delaware Financial Literacy Institute is a nonprofit 501 (c)(3) which offers the following programs:
  1. The Delaware Money School, the signature program of the DFLI, provides over 400 free classes annually in all aspects of finance - from raising financially responsible children to saving and investing for college education or retirement to dealing with the financial pitfalls of divorce, raising children as a single parent and business start-ups.

    Classes are taught by an all volunteer faculty at public buildings across the state.

  2. From Purses to Portfolios: Delaware Women Take Charge of Their Money - a comprehensive program designed to meet women's unique financial needs, including a bi- annual conference, a continuing education certificare program, community events, a website with resources, and Pocket Change ( a quarterly financial newsletter)which can be downloaded at www.pursestoportfolios.com
  3. Money Talks - a comprehensive program which includes professional development for teachers from pre-school through grade 12, an activity filled newsletter for parents and teachers, a summer graduate institute for teachers, and a teacher leadership cadre. Download MoneyTalks at www.bankatschool.com
  4. Money Smart Kids: A Conference for Children and Their Parents, is free to the public and funded by community partners.
  5. The Bank at School Program, which introduces savings accounts to elementary students.

Silver Lake Elementary School, "Market$$ Fest"

Shevena Cale, Teacher
Silver Lake Elementary School
4644 Summit Bridge Rd.
Middletown DE 19709
Email: Shevena@worldnet.att.net

Focus: At-risk, minority, and physically challenged fourth-grade students

Abstract: Market$$ Fest is a program for Silver Lake Elementary School's fourth-grade students who reflect the town's diversity: the regular and special education students include at-risk students, minority students, and physically challenged students. This is a new program that resulted from the B-School for Beginners Class taught by Ronni Cohen.

The entrepreneurship program will not only apply basic skills, but will also have hands-on opportunities to master the Delaware economic standards as students learn to create their own ventures. Students learn creative problem-solving and decision-making techniques as they learn to look for opportunities. Students complete business plans and apply for loans to launch their ventures. Students learn to figure profit/loss and analyze the costs and benefits of their decision making.

Workshops are provided for other teachers in the team so that the program becomes part of the fourth-grade curriculum. They plan to open a school bank as part of the state treasurer's "Bank at School" program.

This project is new to the Appoquinimink School District because entrepreneurship has not been introduced the the system. They are using entrepreneurship to give all of the students the hands-on experiences to master the state standards in economics. Mrs. Cale is a member of the Delaware Elementary Economic and Entrepreneurship Educators network.


George Washington University, Center for Family Enterprise

Erik Winslow, Director
George Solomon
2115 G Street NW
Monroe Hall Room 403
Washington, DC 20052
Email: erikkw@gwu.edu
Email: gsolomon@gwis2.circ.gwu.edu
Web site: http://www.sbpm.gwu.edu/research/centers/cfe/

Focus: Adult business owners and families

Abstract: The Center for Family Enterprise, George Washington University, is part of the School of Business and Public Management (SBPM). It is hosted within the Management Science Department. Our location in the nation's capital, where policy making, international transactions, technological innovations, research breakthroughs, and intellectual stimulation are imbedded in our regular operations, makes us a unique and invaluable resource from which family firms can benefit.

The George Washington University is committed to sustaining the Center for Family Enterprise, whose primary mission is to ensure the survival and growth of family firms and to develop a long-term relationship with the family business community.

Currently the center has a partnership with DECA to develop a new curriculum appropriate for use in the high school and middle school classroom.

Since 1990, when the U.S. Small Business Administration conducted the last of five surveys focusing on entrepreneurial education and training in the United States, there has been no systematic data collection and review of the field of entrepreneurial education. The George Washington University's School of Business and Public Management's Center for Family Enterprise has joined with the Ewing Marion Kauffman Foundation to present the results of the 1997 National Survey on Entrepreneurial Education and Training.

The purpose and significance of the study was to:

  1. Stimulate interest in the educational community to provide new and innovative entrepreneurial curricula.
  2. To encourage educational organizations to expand their current activities at both the secondary and post-secondary levels.
  3. Provide a database so that individuals can use the results of the survey as a reference guide to entrepreneurship education programs and to develop new curricula in small business and entrepreneurship.

Center for Entrepreneurship

Teleakah Brooks
Executive Director
Center for Entrepreneurship
Southeastern University
501 I Street, SW
Washington, DC 20024
Fax: 202-488-8093
Email: tbrooks@admin.seu.edu
Website: www.seu.edu

Focus:Providing and empowering elementary and secondary students, adult business owners and adults seeking continuous education with financial, entrepreneurial, and business skills through innovative programs and practical teachings.

Geographic Area: Greater Washington DC Metropolitan Area

Age Level: Elementary, High school, Post-Secondary Students and Adult Learners.

Abstract: Focusing on Southeastern University (SEU) commitment to community service, civic engagement, and economic development, SEU has launched the Center for Entrepreneurship (CfE). Designed as a model for urban renewal in the Nation's capital, the CfE represents a unique entrepreneurial approach to community economic development, self-sufficiency and personal growth for youth and adults, specifically low-income women and minority populations. This initiative utilizes a two-pronged approach to learning: (1) it equips youths and adults with the skills necessary to sustain themselves economically and (2) it uses a case study, experienced-based curriculum to imbed the concepts of entrepreneurship in the hearts and minds of youth and adult learners.

SEU's Center for Entrepreneurship was piloted in FY04 and publicly launched in October 2004. CfE has developed a program that includes a multifaceted approach to learning, including free seminars, fee-based seminars, clinics, short courses, as well as a certificate and college degree program. Each level of service deeply explores the subject matter and targeted areas of focus. In its short existence, the CfE has serviced 750+ clients, students and community members. For youth SEU are college partners for two programs, GEAR UP, a college preparatory program for high school students, and the Foundation for Excellent Schools, a college awareness program for elementary school students. Here, SEU uses entrepreneurship and small business issues to teach math and English literacy and comprehension. In 2005 SEU's held its first summer GEAR UP program, students learned financial literacy through Junior Achievement curriculum. In the summer of 2006, the SEU's GEAR UP program will expand to include the National Foundation for Teaching Entrepreneurship's curriculum.

SEU's signature program, the Certificate in Entrepreneurship, is a deliverables- based program. Students learn the fundamentals of marketing, sales & advertising, management, HR management, financial management, accounting, business and IT planning that will help them develop their small businesses and nonprofits. Students are required, in each course, to complete a component of a business plan that is needed for their small business, with the end results being a comprehensive business plan.

Technology Playground

Lonell Johnson, Founder/Director
Technology Playground
419 Quincy St NW
Washington, DC 20011
E-mail: lonellj@techplay.org
Web Page: www.techplay.org

Abstract: Young Urban Entrepreneurs (NFTE) serves middle school students grades 6 -8, at-risk urban youth, middle to low income families living in the Washington DC area. YUE (NFTE) is an in school program that teaches middle school students the essential tools of starting and operating their own businesses. With the support from NFTE, the students get to experience all the ideals and opportunities that it takes to start their own business from conception into actual implementation.

The program incorporates a hands-on method of teaching the students about business operation. Guest speakers, who are business owners from the District of Columbia, come in and talk to the students about the benefits of business ownership. Each student is directed to develop a business idea into an actual business plan that is presented in competition style and judged and awarded a prize. Students are also encouraged with the opportunity to take their ideas and products to events within the city and learn about networking and marketing. In the end, students walk away with the conceptual knowledge that they can run their own business and are presented with a different perspective of going to college for a new purpose.

Students are taught through experiential learning, which has been proven through studies to provide better outcomes of learning than standard classroom teaching. Students are also supported in their ideas by providing money and a trip to New York's wholesale district for them to purchase items and sell to make a profit. The program also offers incentives through healthy competition and constant presentation.

Mr. Johnson is currently the founder and director of a nonprofit youth development organization. The organization's budget is close to $200K. Mr. Johnson also is the founder of Joloca REI LLC a DC based Real Estate Investment company. In addition, he is trained by the National Foundation for Teaching Entrepreneurs to teach the curriculum within the school. Mr. Johnson has currently taught over 75 middle/high school students in the past year on the concepts of business owner ship. He also has agreements with youth organizations to assist in developing current business ideas and concepts through their after school programs.

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